NFL Releases Guess Who? Board Game Featuring Travis Kelce

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Just in time for the start of the 2026-27 NFL season, Hasbro has re-stocked its football-themed edition of the popular Guess Who? board game.

Just like the beloved original, players work to identify the characters — or in this case, the football players — on their opponent’s board and race to be the first one to close all their tabs once they guess correctly.

The NFL-edition of “Guess Who?” features players from all 32 teams in the league, including superstars like Travis Kelce, Patrick Mahomes, Josh Allen, Lamar Jackson and Jalen Hurts. This is an officially-licensed release from the NFL and Hasbro.

While the recently-married Kelce is perhaps the most famous face in the pack, there are 48 athletes in total to guess from — 24 from the AFC and 24 from the NFC, though they’re randomly divided between the two boards. Each square has a photo of the football player in their team jersey, along with their position.

Just like the original Guess Who? game, players can only ask “yes” or “no” questions to try to figure out the mystery NFL star’s identity (hint: start by asking about their team conference or division, then jersey color or playing position).

What we like: the two sides fold out for game-play but then snap together into a single case for easy storage.

Suitable for kids ages six and up (though really it’s great for all ages), this Guess Who? edition is a great gift idea for sports fans and makes for a fun family game night activity too.

Hasbro has another fun release for the new football season: a series of Bop It! games featuring the likes of Allen, Mahomes, Justin Jefferson, Saquon Barkley and more.

The commands are shouted out by a sports announcer-style voice through the device’s built-in speakers. This is a fun coordination and reaction game for the whole family. When not in use, the figurines stand about seven inches tall and make for a great desktop collectible or shelf display piece.

The NFL Bop It! game requires two AAA batteries (not included). I’ve kept mine in the office for when I need a little break from work or need to re-focus. The figurines make a great gift idea too.

The NFL season began on Sept. 9, 2026. The Seattle Seahawks are the reigning Super Bowl champions after defeated the New England Patriots in last year’s championship game.