Back in October of 2021, Parmalee released ‘Take My Name’ as the second single from their third studio album. It was written with and produced by David Fanning, producer of the massive hit ‘Carolina’ that introduced me to the band back in 2008, Ashley Gorley and Ben Johnson. Robyn Collins of ‘Taste of Country’ described the song as “a musical marriage proposal” and lead singer of the band, Matt Thomas, says it was inspired by the marriage of brother Scott; he says “it made me think about what I would want to say to my future wife.”
Some songs almost become bigger than themselves when they tap into the lives and moods of everyone and this is very much one of those songs. It’s not difficult to see why this song has been adopted by fans all over the world irrespective of their taste in music; its words conjure all the romance and love that you’d hope to feel when you ask someone to marry you. It’s lyrically a shopping list of everything you feel at the moment you realise you’ve met the one, even if that’s after only a short time. I remember proposing to my wife after just 8 weeks and if I try to remember what I was feeling at the point I proposed and tried to put it into words I would hope it was very similar to this song. Now over 31 years later and still happily married I listen to this song and it brings all those feelings back in a rush so why wouldn’t it be the perfect song to overlay a proposal, sing at the wedding or just be part of the moment; it’s how I’d love my sons to feel when they propose to their partners.
Parmalee are very aware of their fans needs and were quick to record a wedding version for such occasions with a less catchy percussion and a softer piano focussed vibe than the original version. There have even been brilliant occasions where the band has turned up to “crash” a wedding and sing this song to the happy couple reminiscent of Maroon 5 and their song ‘Sugar’. None of those guests will forget that wedding in a hurry!
With all the interest in the song and the brilliant videos and messages the band have received, they felt the time was right to make their own narrative video to accompany the song as an addition to the previously released visualizer. The ‘Wedding Version’ video of the romantic song was filmed in Gallatin, TN and directed by Shane Drake. The heart-warming story follows the journey of the protagonist through middle school and all the way to adulthood featuring kids from a local school, an original 1968 Mustang Shelby GT350 and appearances from the band with the lead being played by frontman Matt Thomas.
“From the jump, the fans have really latched onto this song in such an amazing, life changing way- our fans have been the reason for so many of our own major milestones, so it means that much more to us that folks are using our song for their proposals and weddings and allowing us to be a part of those major moments in their lives. We wanted to pay tribute to the fans who have been on this journey with us since the beginning so in the music video you’ll see a story of love and loyalty unfold across the years-but don’t expect to see any weddings or proposals – the fan created videos far exceed anything we could depict. We love watching them.”
With over 135 million global on demand streams, the song has raced up the Country charts, outpacing the band’s previous single, the multinational Number 1 smash ‘Just The Way’ with Blanco Brown and has been popping up all over TikTok with creators playing the song over proposal and wedding videos and even sparking a trend of using the sound of the song and writing “if your man doesn’t make you feel this way then what are you doing?” over the video.
Coming from their recently released album ‘For You’, an album that has garnered critical acclaim with American Songwriter calling it “authentically real, genuinely inspired” and Billboard saying that “Parmalee find itself in the enviable position of being able to tap into multiple audiences”. What is very clear is that Country music is slowly starting to find a new, younger audience in the UK to stand alongside the existing fans of the genre. Zack Bryan has recently found himself high on the Spotify album charts and UK stars like Ed Sheeran have appeared alongside Country stars like Luke Combs at the Country2Country festival. Even Tom Odell has found himself headlining the British Country Music Festival in the Summer. Parmalee may be the band to really break down the barriers between Country music and the UK Charts with this song as the musical genre of this release is far less important than the honesty and emotion of the lyrics and Romance will always break down all of the barriers, or at least I would hope it would.
‘For You’ is out now and can be streamed and downloaded here. Find out more about Parmalee and their music online on their official website.