Juss Kris, also known as Krishana OTisha Wade, has been successfully navigating the music industry maze for some time. Born and raised in Brooklyn, New York, Juss Kris has been immersed in music from a young age, thanks to her mother’s music collection. Kris’s debut single, “On The Go,” is the music bed for a story of dedication to her craft, self-realization, and an insanely strong work ethic.
“On The Go” is a Mantra
The new single is written entirely by Juss Kris and produced by Jaekwon Tha Don. The track has some different vibes as her unique style and lyrical boldness make one stand up and pay attention, however, there’s more to the title than just a label for a song.
In a career trajectory highlight via N’Kogneto Entertainment, owned by Jaekwon Tha Don, Juss Kris assumes the role of both artist and co-owner—a monumental benchmark in the music industry. Adding an executive to her wheelhouse makes this joint and it’s a message even more relevant as we watch her grow. With distribution by GRAMMY Award-winner Paul Ring’s Bungalo imprint, which has been exclusively distributed by Universal Music Group for more than two decades, Juss Kris is ready to do her part in adding to the narrative around female rappers contributing to the fabric of today’s music.
The Kickoff
During the mixing and mastering process in Calabasas, California, Juss Kris’s talent caught the attention of GRAMMY Award-winning mixer Rome Palermo. Rome’s endorsement led to a pivotal meeting with music industry legend Paul Ring, ANOTHER GRAMMY winner, and CEO of Bungalo Music and Film (formerly Bungalo Records), igniting a path for Juss Kris to take her place center stage.
Impact Video
The music video for “On The Go” is a fun key-stop tour, and was shot in iconic locations across Brooklyn and Harlem, adding another level of value to Juss Kris’s narrative. Directed by Jaekwon Tha Don, the video is on point with the song’s vibe. The DP gave an awesome perspective of the title and content in the choice of lens, filter, and composition. I enjoyed the mind mapping in the editorial cuts!
Cutting a Clearcut Path
Kris’s style, lyrical flow, and versatility are stalwart concepts within the culture of Hip Hop and the intent of its music and communication with its global community. Kris is showing herself as a capable rapper and entertainer while moving like a force of nature…always “On The Go”.
One to Watch
“On The Go” is a good glimpse into this artist and it could very well be that Juss Kris is one of those names we’ll mention well into the future…she’s off to a dynamic start.
