Beyoncé Collaborates With Tiffany & Co. for ‘Lose Yourself in Love’ Campaign

Move out the way. Beyoncé continues to expand her relationship with Tiffany & Co. as the face of its latest campaign, LOSE YOURSELF IN LOVE.

The long-standing global luxury jeweler touts the campaign as “a fiercely elegant homage to the joy of being one’s unapologetic self.”

As part of the campaign, the 28x Grammy-winning singer, songwriter and producer sports Tiffany & Co.’s four most iconic collections, including Tiffany Lock, Tiffany HardWear, Tiffany T and Tiffany Diamond Jewelry.

Tiffany and Co. adds hype to its Tiffany HardWear pieces with a custom bold graduated link necklace explicitly made for Beyoncé. The yellow gold chain starts at $55,000. Other lauded accessories between the four styles include pendants, bangles, link earrings, rings and more.

“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” Beyoncé said in a statement.

Beyoncé teased the LOSE YOURSELF IN LOVE campaign in trailers that feature “Summer Renaissance” from her latest album Renaissance as the soundtrack. The trailers lead to an upcoming short film set to debut in October.

https://www.youtube.com/watch?v=ZgWwZywPtDY

It was directed by acclaimed music video director Mark Romanek, who’s won three Grammys, one of which was for his directorial work on Michael and Janet Jackson’s “Scream.” He also worked with Beyoncé during the Lemonade cycle. 

Beyoncé previously teamed with Tiffany & Co. in 2021 for its ABOUT LOVE campaign, which she did in collaboration with her mogul husband JAY-Z as The Carters.

In the music arena, Beyoncé has had busy summer. Her seventh studio album, Renaissance, arrived July 29 via Parkwood Entertainment/Columbia Records. The album, which is the first of three acts, includes 16 songs and features appearances by Grace Jones, Tems and BEAM. It debuted at No. 1 on the Billboard 200 after pushing 332,000 equivalent units in its first week.

“Break My Soul,” co-produced and co-written by The-Dream and Tricky Stewart, peaked at No. 1 on the Billboard Hot 100. The gold-selling track also topped Billboard’s Adult R&B Airplay chart, becoming her second behind “Love On Top” from 2011’s 4.

Additionally, Beyoncé joined The Isley Brothers for a remake of their 1975 classic “Make Me Say It Again Girl.”